The purpose of any collaboration with a partner for the author of ARt DDs is always joining the efforts for bringing some big idea to life, which cannot be done separately from each other.

In spite of the fact that the precedence guideline is creating the product that can achieve the client's end goal, ARt DDs author believes that one must always remember as about the artistic value, as about the sense of the video reels that being made. It is always must be a creative work, resulting video reel must be interesting for the audience. Otherwise such work is meaningless.