If you're unsure of what else interesting you can find at this website, visiting this secton is a nice idea of finding the reports of the lastest “ARt DDs” project's events.
Septeber, 13 2014. Alexander Zubkov's interview for InBlender.com
Hudge and interesting interview with Alexander Zubkov, the creator of “ARt DDs”.
December, 16 2012. Why advertising does not work? Stop spending good money after bad
I'm really sorry, but this article is unavailable in English yet. Still you can read it in Russian.